Content Media

Perception Management Practice Areas

We know which way the media and analysts are leaning and what tomorrow's trends are today. Over the last nine years, we have built success for clients in the following areas

  • Reputation management
  • Strategic communications & positioning
  • Media relations
  • Digital Media & Internet Promotions
  • Events & Surveys
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Media Relations

The ability to place a press release is expected of any PR agency. A fundamental strength of CONTENT INDIA is the depth of our relationships with key editors, journalists and producers in all three major media: print, broadcast and online.

Our relations are that of client’s strengths. Unlike conventional approach we encourage client – media direct relations through fam tours and client-media events.

There agendas and there are hidden agendas. A well defined continuous Media Lobbying to meet hidden agendas of client is our specialty.

Media events, such as press meets, media tours, one-to-one interviews and tele-press conferencing are some of our forte.

Strategic Counselling and Positioning

Image Counseling and Communication Audit
How do your customers and competitors perceive your company? How about your key partners, vendors, workforce? The local and national press? We begin with a thorough audit and analysis of all communications including press environment, business and financial trends, and pertinent political issues.

Corporate Positioning
Our #1 commandment to clients is: "Know thyself." We help clients determine who they are and what they stand for. We believe communication must always support assertive, positive positioning. It is from here that powerful brands derive value. Developing and defending this positioning through today's capricious economy are part of the specialized nature of our agency.

Market Research
It has never been truer: information is power. That's why we compile and analyze any and all product, market and economic data relevant to our clients' businesses.

Crisis Management
Speed. Calm. Honesty. Confidence. Are we talking about Navy SEALS? No. These are the necessities of managing communications in a crisis, and why clients look to CONTENT INDIA to guide and support their companies in any critical situation.

Identity and Reputation Management
In business today, you are what you seem. Aggressive management of identity and reputation during good times proves to be an extremely prudent investment during occasional bad times.